The collaboration aims to give Kazyon shoppers convenient access to Valu's range of financial solutions.

Cairo، November 21، 2023

Valu، MENA’s leading universal financial technology powerhouse، announces a strategic partnership with Kazyon، one of the largest discount retailers in Egypt، to provide accessible and convenient financing solutions to Kazyon's substantial customer base.

The collaboration aims to give Kazyon shoppers convenient access to Valu's range of financial solutions.

By integrating U، Valu's convenient Buy-Now، Pay-Later (BNPL) solution within Kazyon's extensive retail network، both companies are dedicated to delivering a seamless and affordable shopping experience for Egyptian customers. This strategic partnership arrives at a pivotal moment، coinciding with the adverse consequences of escalating commodity prices on consumers. By seamlessly integrating a BNPL payment option into the shopping process، customers are equipped with a powerful tool to counteract the effects of price hikes. Consequently، this collaboration not only fosters a more inclusive retail experience but also empowers individuals to navigate the challenges posed by rising commodity prices more effectively.

Walid Hassouna، CEO of Valu، expressed his enthusiasm as he embarked on a partnership that championed financial inclusivity throughout Egypt. With a shared mission، this collaboration empowers Valu to directly cater to millions of customers across 19 governorates، tailoring payment options to suit their unique requirements. By providing convenient، empowering payment solutions at every point of sale، Valu and Kazyon join forces to uplift communities and enhance their financial well-being."

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Taghreed Khattab، CEO of Kazyon، expressed her excitement about the partnership، acknowledging its potential to positively impact a wide range of customers and enhance their daily lives. She emphasized that this collaboration perfectly aligns with Kazyon's mission of improving the lives of millions. 

With an unwavering commitment to addressing the market's requirements، both companies have recognized the power of collaboration in offering timely solutions when it comes to meeting their clients’ essential needs. In today's dynamic business landscape، such collaborations have become increasingly prevalent as companies strive to provide innovative and responsive solutions، facilitating access to convenient payment options that alleviate financial burdens

المصدر: بوابة الفجر

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ila Bank partners with Mastercard to launch innovative solutionsand expand into new markets

Manama, Bahrain; 11 May 2025: ila Bank, powered by Bank ABC, has partnered with Mastercard to enhance the Bank’s proposition across consumer products, launching new affluent, travel products and loyalty offerings.

ila Bank will leverage Mastercard’s expertise to introduce loyalty program that supports cardholders’ lifestyle, providing added value across a wide range of areas, including dining, luxury shopping, travel and priceless experiences. The new product line will also leverage enhanced fraud solutions and privacy protection to secure every transaction.

Mohamed Almaraj, ila Bank CEO, said, “ila has always been about the customer. We are proud to have maintained our commitment to offering customer-centric solutions and experiences in a growingly cashless economy, and this strategic agreement furthers the ila promise of ‘banking that reflects you’. Renewing our engagement with Mastercard will strengthen our standing as the frontrunner in the region’s digital payments landscape by offering the most seamless, secure and future-focused product portfolio that provides unparalleled premium benefits.”

Adam Jones, Mastercard’s Division President for West Arabia, said, “In line with our shared commitment to driving innovation across the digital ecosystem, our long-standing relationship with ila Bank focuses on delivering customer-first solutions that help ensure a secure and rewarding banking experience. We will continue to provide our partners with enhanced product offering, supporting regional expansion.”

Mastercard has been a trusted partner of ila Bank from the outset, supporting the Bank’s strategy. Together, they have introduced several innovative propositions to the market, including the multi-currency debit program, the Pay with Rewards loyalty program and the Mastercard airline co-brand with Gulf Air in Bahrain.

Since its establishment in 2019, ila Bank has been dedicated to addressing the dynamic needs and lifestyles of its customers with bespoke banking solutions. The digital, mobile-only bank, well-received both domestically and regionally, currently offers a range of card products, including debit, credit and prepaid cards, that provide unparalleled bonus advantages and a personalized loyalty reward system.

Other innovative products accessible through the award-winning ila app include smart digital saving tools, like Hassala and Jamiyah, as well as Al Kanz, ila’s prize account that awards substantial cash prizes to lucky customers throughout the year

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  • ila Bank partners with Mastercard to launch innovative solutionsand expand into new markets